http://www.tpaynedesigns.com/services daily 0.75 2013-05-03 http://www.tpaynedesigns.com/journal daily 0.75 2022-08-02 http://www.tpaynedesigns.com/journal/2022/8/2/learn-about-kickstarter-at-eccc-2022 monthly 0.5 2022-08-02 http://www.tpaynedesigns.com/journal/2017/3/23/terminator-board-game monthly 0.5 2017-03-23 http://www.tpaynedesigns.com/journal/2015/10/15/new-contest-for-ya-writers monthly 0.5 2015-10-15 http://www.tpaynedesigns.com/journal/whenemployeesleave monthly 0.5 2014-06-18 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1403133558964-KJHGPRR8W021Y2MPQK6X/image-asset.jpeg R A N T - Employee Leaving the Fold? Say Goodbye with Booze. http://www.tpaynedesigns.com/journal/designapproval monthly 0.5 2014-06-09 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1402347514183-8ZUSHHN39JN65EJ8MSNF/deer+in+headlights R A N T - Design Reviews with your VP -- Don't be a Deer in the Headlights I'm often asked by other designers the best way to deal with design reviews that seem to "go south" when put in front of their VP's or senior leadership. There's no easy answer because this question is so loaded to begin with, however, I thought I would share some of my thoughts… Warning! My response is guised in the form of a compliment sandwich. I start with the positive (that's the top bread) and then go into the meat (that's the negative) and then end on a positive note (the bottom bread) It's a real thing. Google it. So back to VP's…I hear lots of stories about how designers work back and forth on designs with fellow designers, then present to their managers, who will have a say and recommend changes, (back and forth a few times) then maybe even a senior manager or director will get pulled in for their opinions (back and forth a few more times), and then finally the designs are ready to be offered to the VP for approval. Now, at this point, designers can feel fairly battered by the process, but if that whole hierarchy has had a say in the designs, then one would think that collectively and professionally, you are all on the same page and really, what could go wrong at the VP level? Well, sometimes, as some of you know, EVERYTHING CAN GO WRONG. As in, the VP doesn't like any of it, the VP is confused, the VP wants to know why you went in that direction, the VP would never allow this to ship. Designers can walk out of those meetings feeling fairly skinless and beaten. (or worse, hear about them from others because they weren't invited) All of the above has happened to me at one time or another. Why is that? What should you do? How did it come to this? How do I make my VP understand? All good questions but like I said before, no easy answers. Here are a few things you should keep in mind (here's the bread part): 1. Your VP may be right —One of the great things about VP's is that they aren't down in the weeds like you are. As in, they haven't lived and breathed the project like you have for months at a time. That means they get a fresh perspective on the project. Sure, you know how it all works and it seems so simple, but that's because you've become an expert on "XYZ new feature" or "XYZ new product". The VP can represent the customer, the person on the other side of the fence that might look at your designs and just get confused. I've been in situations frustrated that I didn't see simple problems with my designs that a fresh set of eyes can pick out immediately. (I was probably too obsessed on kerning the type to see that the information architecture lead to a brick wall.) 2. Your VP may have to submit your designs to the CEO —So yeah, expect your VP to ask tough questions. They are professionals and very smart people, they don't want to look bad in front of their boss either. Now on to the meat of the sandwich… 3.You should be invited to VP meetings. Getting information second hand is unacceptable — If your manager trusts you enough to complete designs that will be seen by a VP, then they should invite you to the meeting to present. That way you get all information first hand. You state your rationales (you better have some) and if possible, bring data to support your theories. But wait, you say, I prefer to duck out at 4:30 and hope my review goes well at that 5:00pm meeting with the VP. Well, don't assume anything. You build a relationship with someone by creating trust, and trust only comes with time—that may mean many reviews. Don't be afraid of your VP, get to know them, and the more reviews you have with them the more comfortable you'll be. Which brings me to: 4.Don't go into a VP meeting with opinions only —Smart companies have research and usability presence now more than ever. Get on somebody's calendar and start testing in front of customers. Get numbers. Figure out who to talk to about pulling numbers. The information is out there (it's buried sometimes) but it's out there. VP's ask tough questions because they want to make sure you've done your homework. Don't go into a meeting even if it's purely a visual design review and say, "I changed the CTA to green because it's like, a green light at an intersection, plus I just wanted to try something new." insert sound of machine gun fire here…. Now some of you might be saying, "Yeah yeah, I did all that and the VP still chewed up my designs and spit them out" 5. Your manager/director/other designers should support you in person as a unified front — What did your manager and rest of the team say to support your designs? Did they argue for your designs (since they had a hand in creating them) or did they step out of the way and wait for the bloodbath to end? They should be as familiar with the project as much as you are and should back you up with your theories and statistics and well thought-out designs. 6. Manage upwards — Designers I feel, never do enough of this. We tend to go off and do the hard work on the designs, but then don't champion our results effectively or stand up to our managers when we disagree. Don't have make-believe conversations with your boss at two in the morning because you can't get to sleep. Talk to them in person. They respect honesty —as long as it's not brutal. Remind them that they are there to help you deflect the slings and arrows of outrageous fortune. As in, protect you at VP meetings. If they don't have a good relationship with the VP, or won't defend you, it's time to find another place to work (and tell HR that in the exit interview). Back to the sandwich bread or, a Matrix Movie metaphor… Which pill will you take? The blue one or the red one? One thing I've seen in management at any company, is that they want to see what their staff will do in stressful situations. It doesn't mean they enjoy watching you sweat and fail in front of them, but they want to see you rise to the occasion. They want to know that if things go south, or that emergencies erupt, that their staff can handle it; that the people they hired will roll up their sleeves and stand up for what they believe in and get things done. Grace under fire. The alternative to that is the blue pill, or polishing up your resume and leaving the company. But ask yourself if you are leaving because the work is intolerable or because you're just running away from the problem. Because it will be waiting for you at the next company. At the end of the day, after all of this, you still may feel like you got the short end of the stick. Well, I recommend sipping pear liqueur after dinner. It eases with not only the digestion of your meal, but the digestion of your day. You earned it. All designers do. -T http://www.tpaynedesigns.com/journal/category/Inspiration monthly 0.5 http://www.tpaynedesigns.com/journal/category/News monthly 0.5 http://www.tpaynedesigns.com/journal/category/Event+Design monthly 0.5 http://www.tpaynedesigns.com/journal/tag/DESIGN monthly 0.5 http://www.tpaynedesigns.com/journal/tag/booze monthly 0.5 http://www.tpaynedesigns.com/journal/tag/management monthly 0.5 http://www.tpaynedesigns.com/journal/tag/employees+leaving monthly 0.5 http://www.tpaynedesigns.com/kindle daily 0.75 2016-09-30 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1435535185046-N8864RWFTNQ1PS5928MF/list.jpg Kindle Product Channel - List of Features We wanted to marry discoverability with friend connection and then throw in a Geo Locale idea as well. First, I made a list of required features above the fold and below the fold: https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429138449687-XN4KT2OUE3BLUODLQLMK/image-asset.png Kindle Product Channel https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1435532922927-8YVJDPT6ESY1REUBJDPE/WF_GAME-CHANNEL_final.png Kindle Product Channel - Wireframe Next, I wireframed the page without visuals. Everything from interactive animation to typography, size of image and cognitive load was considered: https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429127089603-SBLX2UXIVJ4T3HX1ATC7/gc_1.png Kindle Product Channel https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429127093360-S4PQ868U86TDVGFDY42G/gc_2.png Kindle Product Channel https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429127093995-0E3MEQN6UBMCY5TPNELF/gc_3.png Kindle Product Channel https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429127100779-JP8O53DUSB89JMFUJ1G7/gc_4.png Kindle Product Channel http://www.tpaynedesigns.com/tablet daily 0.75 2024-12-02 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1421690063438-E8SVLPJGHYSG0ADTE14H/avatar_augment.png Tablet https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1421690161748-VXK55QG72CG60V1KSDJ6/new_avatar.png Tablet 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https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1421456100693-RTIIHVPFKNG2OK71VWY4/ROUGH_DRAFT_DEEMEE.png Book Covers - Simple mockup One big wireframe with characters called out. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1421456195647-SYU77T49P2D1D4YS4HH5/foo_dog_ideas.jpeg Book Covers - Black and White After creating typography, I realized the impact of the title was not up front enough. Decided to move it down to be lined up with the 'equator' https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1421455951360-PKRQO384U0Y0DY2G9LZM/cover.png Book Covers - Final Cover This is the final cover. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423158837738-KPBCOIESYKJYR3FVZSFW/P01.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423158837928-FBQ5FNBJH0SAJ1FGMMB1/P02.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423158838989-XK7DR86XNWLKN4KMZRWV/P03.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423158838846-EUGG6ZPORC4AQG06FTO3/P04.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423158835866-NRWSGWCQHQ53ZDPK9OQ3/P05.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423158836553-S9FX9UXETW65P5LE6SMX/P06.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423158840328-6G1X6Z42U6C9S5P4XRJO/P07.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1426134425040-BQMTNZJLXZ2SFHBF51XY/EVERY_LITTLE_PIECE.png Book Covers With a title so "inclusive" I wanted to do the same thing using typography--being greedy and hogging up all the real estate of the page. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1734549343814-UX9A5AE12U5SL617O3V1/kindle_cover_crop.jpg Book Covers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424632684017-ACHAZYCTYGIG7989ANJ9/calebs_blessing.png Book Covers I opted out of the beefcake scenario like the original. I know the main focus is the alpha male, but I wanted to show a woman slightly more empowered. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424639861909-8OHI76FSO6Q88X1V80ZV/CORONERSLUNCH.png Book Covers I was inspired by Wes Anderson here. Pure symmetry as much as possible, even the human forms in the bathtubs. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423190582551-CIOM0V5ACMC04XC7616Z/WITCH_COVER.png Book Covers The original cover had no hierarchy with typography and too much text. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424212419844-HOA6O6ULFN63EBMK8BI7/magician.jpg Book Covers This book is about super villains taken over a city and wrecking it. The original book has a hard to read title. I slightly staggered the text to make things feel slightly unstable. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1423548249659-6QQETJ6V6YTNYS60ASKB/SPIN_SCIENCE_FICTION.jpg Book Covers I combined art and photo for a more ubiquitous black hole in the sky. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424632597696-YESNCNDSNU7QB17MTA8A/her_fearful_symmetry.png Book Covers I liked the original cover a lot, especially since they had to add so much extra text on top of the title and author. Just wanted to take a ghost story in another direction visually. Typography is light, esoteric like a phantom. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1425598103345-1U4JUN5UTVCT8UJHAME5/magic_land.png Book Covers I respect the original cover's snowy discreet cover, but I felt like it wouldn't stand out on a retail website. I went with slightly more visceral artwork. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424212427757-Y4MG43A5XGG2BKAFJP1A/SKINGAME.jpg Book Covers The original had artwork/photography of a guy in a Crocodile Dundee hat. I tried to create something more suitable for a younger 'comicon' audience. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424632581065-J48VBHU6KGJJG5SI8I9V/breaking_out_bedlam.png Book Covers This represents the slings and arrows of grandma's outrageous misfortune. Drew this myself in illustrator and added effects in photoshop. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424790906014-JS8OM6DZ7N7LRMT3KGDQ/snow.png Book Covers Staggered size and color to the title kept the alliteration at bay. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1424848818088-DPOFSBAXUH2J05Q7DA6Y/THIRD_GIRL.png Book Covers the pictures in the background depict three generations of women using photo booth shots. The modern font hinted toward the documentary take on storytelling. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1372369420892-B0ONNC34IWWBC9K6KQAI/2_breathe.png Book Covers The original cover for this novel just had bubbles in water everywhere. It was like an ad for alka-seltzer. I wanted to capture the coming of age feel whereby the main character challenges himself constantly to hold his breath longer... https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1734549290675-RJNBDCRIKVRFP93GSJPH/Truly_A_Small_World_kindle_cover.jpg Book Covers http://www.tpaynedesigns.com/rez-soo-may daily 0.75 2023-06-12 http://www.tpaynedesigns.com/gamecircle daily 0.75 2023-10-18 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/03d2abe0-6761-4ad1-8a08-09fe7db9997b/Screen+Shot+2022-12-08+at+9.45.22+AM.png GameCircle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429130082022-U805VC19LZ0JS1E6QK9H/flow.jpg GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429130092067-2Y9V80RH3NF7NKEU66JH/wire_1.png GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429130092069-YO6JSDNZSAXAUA3T71T1/wire_3.png GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429130092317-NYHO6JMZC9NQLFDOPLQ4/wire2.png GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429130092442-F7TBLXS36GMF21IHIP4J/wire4.png GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1429130092563-VJCMJJNTY2NMTAEFNG6N/wire5.png GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492372166871-W0X43HKORRJQDPOVO9G4/robocop.jpg GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492372165359-DI4WG0GSH0C27C3NVJ8D/crafty.jpg GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492372165416-4WX18IVN3QN6SLJHJI9Z/legs_tired.jpg GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492372167018-LS4N7HGBDH8EEAHOYCNX/zombie.jpg GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492372371456-1979Q9RS8Q9XCXJF4R9B/version_1.jpg GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492372371504-OVBC5SC2I71EYULNAVZ6/version_2.jpg GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492372491771-AX4ETG75JDLEIR49ZZU2/image-asset.jpeg GameCircle The achievements would scroll down to be as long as needed. http://www.tpaynedesigns.com/award-concept daily 0.75 2016-09-30 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475267415245-EGL0XFZW0AUWL0AV6VXP/image-asset.png Product Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475267702215-YN0I35QESQ9WBH4CAWSA/image-asset.png Product Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475266428275-UTXBCGDTUD0BMNHDUTU3/image-asset.png Product Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475267203278-OW9NAFKH56V651JQ3FD2/image-asset.png Product Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475267860764-V9DENS9NSQRE55IZ72KT/image-asset.png Product Site On the left is a wireframe, on the right, the design is slightly more visualized. http://www.tpaynedesigns.com/dev-portal daily 0.75 2023-05-08 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475258473705-UTER5HXAJKPALDO8E63G/Different+Devices Recruiting + PR Site Lots of devices out there...so what do we have to give up on certain platforms? What's our core device? https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475258803398-W0LWJ4104ACCW6ACKA6N/Home+Page Recruiting + PR Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475259085692-GF3G58TOM3UOB1R19YCN/brown.jpg Recruiting + PR Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475259085837-1EUWYXQ7QSML5DNBUHID/grey.jpg Recruiting + PR Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475259442972-GDM0AYXK7XHQ9F5P26F1/ninjas.jpg Recruiting + PR Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475259698530-CWI725WU5EU3HEZBFP2X/locales2.jpg Recruiting + PR Site https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475258636469-S4TEIW750WOAO86TT7EK/Main+pages Recruiting + PR Site Here are the main pages. While I try to stick to wireframes, sometimes it's difficult for the client to picture what the final image will look like...so it was necessary to offer a little visual design as well. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475258307552-TJXRH1WJYG25I8L23ARI/image-asset.png Recruiting + PR Site Surfing and surfing and surfing... http://www.tpaynedesigns.com/marketing-copy daily 0.75 2015-07-08 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1367605515605-TWZ17F9FXY4LOVDON45N/blender_image.png Marketing Copy https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1367605515535-VLSHOVJABZ1N7AV0B3ID/blender_spot.png Marketing Copy https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1367605515725-Q1BD2BZGZVYHEHSWBZBY/camera_asin.png Marketing Copy https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1367605515692-CMFSV6HHFGXC1CUQZ60U/camera_shot.png Marketing Copy https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1367605515755-DPZ1Z9RUKL7ACL4UV2MG/toy_asin.png Marketing Copy https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1367605515816-ZVZ6YCWXNTHCV7LBLJAG/toy_spot.png Marketing Copy http://www.tpaynedesigns.com/about daily 1.0 2023-04-05 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1674154725372-TYXI9S5LVNASH5YQGKJ9/grl.jpg A B O U T https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1674155204017-L63WUFOXRLT5OQPKRZ6D/table.jpg A B O U T https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436331846525-XR5JILV52SIBXXVPMEL0/Screen+Shot+2015-07-07+at+9.51.22+PM.png A B O U T - Game Channel https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1666644800354-YJHLNANZ7QOFPX491DGX/top_box_valiant.png A B O U T - Valiant Comics https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436331847670-XIYUFJX0E9JLVR7XOOM3/Screen+Shot+2015-07-07+at+9.55.36+PM.png A B O U T - Siteflips https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1666643845642-ZF2ZZOPPERS0X12YQWY8/header.png A B O U T - Cats of Ulthar https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436331847167-LTA34B3B5WJSX1SBWYVF/Screen+Shot+2015-07-07+at+9.54.13+PM.png A B O U T - Marketing https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436331847604-N90OERVSLQAM60SXXWQV/Screen+Shot+2015-07-07+at+9.56.00+PM.png A B O U T - Emails https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436332551628-O5G0LQPW927W5V3137V3/Screen+Shot+2015-07-07+at+10.15.04+PM.png A B O U T - Phones https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436333246627-EO2VZ5B5WIANMPL6AEXM/Screen+Shot+2015-07-07+at+10.26.48+PM.png A B O U T - Style https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436333341658-IJPD7NL5WFCIKIVRU3ML/Screen+Shot+2015-07-07+at+10.28.21+PM.png A B O U T - Tablet App https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1436331846717-FM6UV62OIDU28X48L2QL/Screen+Shot+2015-07-07+at+9.52.36+PM.png A B O U T - GameCircle https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475264357468-73MMFPXO2HR8S1W2QMDF/neen.jpg A B O U T https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1696264355139-CD95L6N9XS0DRMY59NCQ/crop3.jpg A B O U T https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1696264821376-Z4SCKN6W8VKLOXRVL055/crop7.jpg A B O U T https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1696265033354-PDQHYGL2XMRWMFHYWZIZ/crop8.jpg A B O U T http://www.tpaynedesigns.com/monetization daily 0.75 2016-09-30 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475269238851-AQ0EW07XF69LMR03YOVX/image-asset.png Monetization This basic wireframe would be easily ported over to not just character purchase, but weapon and chest offerings as well. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475269334119-Z2DZN1YLIV16SS5V6VWW/image-asset.png Monetization Here is a visual treatment to show what all the pieces look like once fleshed out. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1475269170405-MYBTQY1MP50UREXTWQ4V/image-asset.png Monetization The diagram above helped me to understand checkout flow. http://www.tpaynedesigns.com/new-page daily 0.75 2022-05-19 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490287286409-FN1J2UZZRP6QR8RDR3LD/NEWKickstarter_top_header.jpg The Terminator Board Game This is a facebook promo for The Terminator Board Game https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490302296506-HTHVKCW2FXWJJKOIT2JV/stinger_mood.jpg The Terminator Board Game https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490302283194-JL4L1MVBSYHF2IADSCZF/hk_stinger_BREAKDOWN.jpg The Terminator Board Game https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490302342838-KC6R1LNS6I70YUEEYJAY/stinger_card.png The Terminator Board Game https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490290893795-S0NN3BJSI0M6BKCOC4XW/sketches.jpg The Terminator Board Game Sketches for new concepts https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490371402134-3F0AVY4PVMFNKY3XUVK9/image-asset.jpeg The Terminator Board Game https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1492629177153-XN7D6QKG7DPRSROD7UCQ/heroes_chess_tokens3.png The Terminator Board Game https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490370057723-KF7SEE3CGOOFERZ9OOHV/dice_1.png The Terminator Board Game - Illustrator version After studying the endoskeleton, I make a flat version... https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490370059294-AI5XGOKXIG78MA5Z5YLX/dice_3.jpg The Terminator Board Game - Photoshop Version I made a faux 3D version in photoshop to show more sides to the team. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490370058098-JUI2AZI96DTSSHIL16T1/dice_2.jpg The Terminator Board Game - Mood Board To sell it to the team and the licensor, I showed how the terminator endoskeleton influenced the design... https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490370060677-9EKYNK31GYSJ0Y7A1HVZ/dice_4.png The Terminator Board Game - Final Output This is the final version soon to be cast in both plastic dice as well as a metal version. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490288395384-X0WNJM2S74T3CXMUCD1B/Terminator_Board_1984.jpg The Terminator Board Game 2029 Game Board Color Palette https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1490298829642-W4DMLO0HFO22E2Z1GM83/image-asset.jpeg The Terminator Board Game http://www.tpaynedesigns.com/hive-smashers daily 0.75 2017-10-17 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502391383684-B4NK6GOBE4ZK1K0XAPVQ/HIVESMASHERS-cg-archer-pencils-001.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502391395736-82D7U0W80F173ILZO2SZ/HIVESMASHERS-cg-archer-ink-001.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502391632412-Q7EPDGWI55DF5NQ5ANU6/archer_jpeg.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388919231-X31EBZSCZL93QFNZIVX9/bee_clan.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502389110097-0O03ET12OF36OD4MQO4S/bee_warrior.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388917879-VW34C2WPLU069XUQAC2K/bee_adolescent.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388962755-MNOL85R6LZDZS80828W0/wasp_adolescent.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388918025-3N1XSOA8CPJVWP8QREBG/bee_archers.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388962755-FZZY5JSY8V5HAAXDXQVC/wasp_assassin.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388919179-02AGYNUY31AOJRPXYF24/bee_assassin.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388920171-MOENSWN7ZWF4DTWHZ9ZE/Bee_hulk_warrior.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388920660-OU3YQOG4U94S5PXNAO28/bee_queen.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388927198-64E570N9L92JWJGYRNPZ/Bee_sorceress.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388986804-QP3K4X3WPP5K8Y90AIPC/wasp_clan.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388988094-AQ1KD47F9P7J9BOBXCBX/wasp_queen.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502388988146-LPWJT56COV1TOZJV0LCD/Wasp_sorcerer.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502389066838-5JBZBCV8AH0OH039ZHMO/card_layout.jpg Hive Smashers https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1502389461792-O38AHT2KO6S8IH3GOR2Q/swap_card.jpg Hive Smashers 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The Album search gives up the album we want to add first. In this case "Hounds of Love" by Kate Bush. Once selected, more information is down the page (not shown past the fold) Details like what size record, record label, number of songs, song titles, etc. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/569de899-2466-4dc9-a277-0c193294030b/20_combo.jpg Comics App Reconfig - NEW ICONS (but sparingly, please) We've now created the division, top layer, between Comics and Records solidifying with new icons. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/5c7a43ca-719f-487b-a71e-66aa052b0637/final.jpg Comics App Reconfig - Details…Details… Once the Album is added to the user's database, the image of the cover is added in the background as a minor "bonus" for collecting the album. There is also now a PERSONAL section for the user for their ratings, and even personal notes they can type in about said album. The need to have a personal notes section could fiercely be debated as to its legitimacy, but I felt like many users that are willing to pay a yearly fee to database their record collections are serious collectors that really connect with their music--so anything to add a personal touch is a good thing--so long as the coding time is minimal. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/2332535c-23d0-4d48-b37e-08de17884ed9/left_to_right.jpg Comics App Reconfig - Cue The Talent, Please. When we start a new record collection, I like to give written cues to remind a customer their "bucket is empty". Time to fill it! Notice the "cornflower" color indicative of the music app now reminds us what 'realm of collecting' we are in. (no longer in comics). https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/9c207841-e167-4a7d-9920-ddc707fc76eb/erase4.jpg Comics App Reconfig - So Many Choices… Giving the user a check box choice from here might seem redundant (aren't we already in the records section?) but I wanted to give them the option to jump over to Comics or Toys instead. This is a two-fold strategy: a). if they change their minds they can start a new collection in other categories. b). If the user didn't know they could add toys as well, they do now! https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/85474be3-e083-4c9d-b2df-ceb89e57cfca/Screen+Shot+2023-04-05+at+1.43.48+PM.png Comics App Reconfig - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.tpaynedesigns.com/crimson-realms daily 0.75 2024-12-02 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599217250-XX0ZY9GAF3WD4NB7GXXO/01.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599217313-4VI9Q9LVF628ZGUT77R0/02.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599222621-Z60HRDZSKK0JL1N4L0IG/03.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599226962-K3B0N2YCWPVTGHTCSTR1/05.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599231297-07HV9QHCQEJTMPH3NVVY/07.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599231505-RBOGW0B9471ZZDHUAIZR/08.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599409733-3AITUJYZSW53T25HFC0I/missing2.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599424478-F91ZNICXY7OVEC3NCIUV/missing.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/580fddd8-8ab9-4e23-a0d5-cc25169275e3/CR_IMAGE.jpg The Crimson Realms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/47c711ab-d16c-40b1-bbda-18bdbb5e01af/emailand.jpg The Crimson Realms - Make it stand out social media for facebook ads, twitter, instagram, etc. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686600200935-PCFJ25ACTW7IYSHXGAIH/05.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686600201049-X51T9BGHD0Z8D5RHJOTH/04.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686600201773-CPDC29ANMTSU73VE5K88/03.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686600202005-581IHXWFY00ZY5IB7M7D/02.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686600202786-FYKHG87204RKFRAGRQQJ/01.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599509720-787SN6QKHROOWQADYIHB/fig_1.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599509544-VC39OSYYTSRKOI8ISK3Y/fig2.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599512181-RXIZPPPTXVCAZJ5OD1WG/fig3.jpg The Crimson Realms https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1686599512388-BMIK9KQP9MZIXHHF2YU2/fig4.jpg The Crimson Realms http://www.tpaynedesigns.com/monalee-update daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/dc1406f3-f9b2-41ab-ba49-38687c79260e/homepage_new.jpg MonaLee Process Flow - The Solution involved adding just a few text fields to the hero banner to get the ball rolling on a quote without being too demanding. This minimizes the screens process flow. A beige background won’t make the text fields stand out, so I revamped the entire hero banner adding focused image, new copy, and a friendly font. I then added a second banner to call out three main topics that the quote would cover to entice customers to keep going. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/bd7146aa-ff5b-40c9-927e-b5df86363a2b/step_by_step_old.jpg MonaLee Process Flow - Five additional steps are needed to get the final quote. All the information could be added to home page (necessary information for full quote) but I felt like it was too intrusive demanding all the information at once. Aesthetically, it would make the home page look like one big text field data entry point as well. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/cee29672-894b-45d5-82dd-1838d12a0dc0/explanation.jpg MonaLee Process Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/1d3ac070-c267-450d-a6a3-95d7f5d67a37/homepage_old.jpg MonaLee Process Flow - Here is the webpage before changes. A single CTA gets the quote going that will take several screens. Also, nowhere in the copy does it mention solar panels :( https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/ed6ca0b5-5f17-495b-9d4a-f3f9e995d832/new_email.jpg MonaLee Process Flow - How about an Email? I then created an email to celebrate and remind customers of how easy it is to get a quote as well as a minimized version of what the quote would actually look like. https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/bef33804-5e44-4f5f-b397-0a6bb16b1ecd/new_BANNERS.jpg MonaLee Process Flow - Clear Definitive Banners I created banners for launch off site to showcase getting a quote. Here are a few samples with both old and new typography. Which one will win? Only an A/B test will tell us on Click Through dominance. http://www.tpaynedesigns.com/solar-panel-marketing daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/518193f6e4b002b66765b0e3/86dd114b-4ee2-4294-b4af-58fa2a2c4c41/new_email.jpg Solar Panel Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference.